Ad traffickers schedule, monitor, and report on advertisements for vendors or internal clients. These positions require an understanding of technology and may require proficiency in web technologies as well as advertising software. The job growth outlook for these careers is about average.
Ad traffickers do this by facilitating workflow and communication to ensure that deadlines are efficiently and consistently met from inception to broadcast, placement, or implementation of an advertisement. Ad traffickers also communicate with clients to maintain customer satisfaction and report on the status of advertisements to both internal and external stakeholders.
Ad traffickers must also have facility with a variety of coding and rich media technologies such as HTML, Flash, Java, and others. Because online advertising combines text, graphics, sound, and video, online ad traffickers use their skills with video encoding, computer graphics, and Internet marketing technologies to ensure that ads appear correctly and in the desired formats.
Ad traffickers submit and upload advertisements to broadcast, print, or Internet advertising venues. They also track the progress of advertising campaigns from conception to delivery by monitoring deadlines, billing, and advertisement scheduling and placement.