Online contests and sweepstakes are a simple and effective way for your small business to increase brand visibility while introducing new users to your products and services. Facebook is undoubtedly the most common social media platform to run contests.
Social media promotions provide companies with an opportunity to forge real-world connections and lasting impressions with their audiences by way of immersive branded experiences and thereby (it is hoped) sell more products. Sweepstakes are prize giveaways where the winners are chosen predominately by chance. A sweepstakes prize can include anything from a free downloadable music video to an all-expense-paid trip to Paris.
Contests are promotions in which prizes are awarded primarily on the basis of skill or merit (for example, the best poem or the winner of a trivia game). Entrants in a contest must be evaluated under objective, predetermined criteria by one or more judges who are qualified to apply such criteria.
Sweepstakes websites usually give you pertinent information about the giveaways they list at a glance, including how often to enter, who is eligible to win, and when the giveaway will end. Most directories take additional steps to help you find exactly the kinds of prizes you want to win, by letting you sort by the criteria that matter to you, such as prize category or entry frequency.
Entry is restricted on the basis of state of residence, age, gender, etc.
The sweepstakes is annoying to enter – it has a long survey, for example, or requires multi-page registration. Not everyone will bother with it.
Some element of skill is required to enter. Fewer people even attempt to enter video, writing, photography, or poetry contests.
A successful online contest is a great way to achieve your small businesses goals in social media. One successful online sweepstakes can give you the same ROI as numerous pieces of content, which will save your brand time in the long run.