Monitoring lets people voice their opinion on companies, brands, people, and anything else that pops into their heads every minute of every hour of every day. This, of course, makes it a powerful research tool for companies keen to know what people think of them—both good and bad.
However, the downside of the ease of use and popularity of social media platforms like Twitter and Facebook is they can make it hard to cut through all the noise and keep track of what matters most to you.
That’s why brands need social media monitoring tools. In this guide we’ll take you through everything you need to know about social monitoring, plus a list of some of the best tools out there.
To take full advantage of social media listening, you need to spread your social monitoring across several social media channels, and keep a constant watch for new opportunities. However, acquiring these insights takes time, and the use of the right social monitoring tools.