Social media gives businesses an unprecedented opportunity for connecting with customers and prospects. While there are numerous social networks that provide you with a vast array of tools for providing customer service, explaining how your products work, and much more, it’s important to realize that simply having a social media presence is no guarantee of success.
Social media is crowded. It’s competitive. And it’s essential to test and track your results so that you can identify the most effective strategies – which is why social media analytics are so important. Sans data or feedback on what’s happening on social channels.
All kinds of information about your social media pages. You can’t keep track of everything, so you have to decide what data matters most to you. Some things are obvious while others are easily overlooked. The type of data you need also depends on your goals.
Even people who don’t know the word “analytics” are very aware of the most basic analytics for their social media accounts. This has to do with the number of friends, followers, likes, views, etc. This is very basic information that doesn’t require any special tools.